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- Munro Global (“Munro”) was a newco formed as a platform for a ‘buy and build’
strategy when it acquired established market research firms, FDS International
and Acefieldwork.
- FDS is a leader in customer satisfaction benchmarking and mystery shopping
research and Acefieldwork specialises in fieldwork. Together, they rank among
the UK’s Top 25 agencies by size.
- Munro has now furthered its aim of expansion, by acquiring Maven Research
(“Maven”), a full service market research agency specialising in measuring
customer satisfaction and employee engagement, using qualitative and
quantitative research methods to give competitor insight.
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- Electra Quoted supported the acquisition of Maven Research as a follow on
investment in Munro.
- The investment reflects Munro’s aims to grow both organically and through further
acquisition, thereby furthering its capabilities to deliver client-focused, business-
enhancing solutions across a range of marketing services disciplines.
- The experienced management team Charlotte Cornish (Managing Director) and
Richard Hepburn (CEO) formed Munro when it first acquired the FDS group from
the retiring founder in June 2006.
- Cornish, is a highly experienced quantitative and qualitative researcher with a
proven track record in building and delivering high-end market research driven
consultancies.
- Her experience stems from positions at BMRB, Ipsos, the Henley Centre (part of
WPP) and BT; her previous role was as Managing Director of The Future
Foundation.
- Hepburn has a broad career from general and commercial management to
Divisional Director level with blue chip domestic and international distribution
organizations; including IKEA, Early Learning Centre and John Menzies. More
recently he was Development Director of OAG.
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The deal demonstrates Electra Quoted’s continued enthusiasm to support proven
management teams. Cornish and Hepburn both contribute extensive experience in
B2B and B2C business and strategy development operational management, process
reengineering, marketing/PR and pre/post acquisition planning and execution. Their
commercial leadership overseeing financial performance and promoting new
initiatives are greatly attributed to the growth of the Munro Global portfolio of
businesses. |
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Electra Quoted Management specialises in providing £2 million to £5 million of equity
finance for management buy-outs and development capital for UK companies in
transactions with an enterprise value of up to £20 million. |
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| For further information on this transaction, please contact:
Mark Speeks, Electra Quoted Management Ltd, Paternoster House, 65 St Paul’s Churchyard, London, EC4M 8AB
Tel: 020 7306 3913 mspeeks@electraquoted.com |
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Issued by Electra Quoted Management Limited. www.electraquoted.com.
Electra Quoted Management Ltd is authorised and regulated by the Financial Services Authority.
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This note is for information only and provided to investors of the Fund on a confidential basis. It is not an offer, invitation or
recommendation to apply for shares in the VCT or the Company which is the subject of this note. |
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